Amazon Prime Video: the parent’s setup guide
Kids profile + PIN + Freevee ad caveats, all in one place.
Kids profile + Viewing Restrictions
Amazon Prime Video now supports Kids profiles with age-based filters — but the settings live in two places: Prime Video & the Amazon account itself.
Setup
- Sign in at primevideo.com.
- Manage Profiles › Add Profile › choose Kids, set age.
- Account & Settings › Parental Controls › Viewing Restrictions — set maturity rating per device.
- Set a Prime Video PIN (separate from your Amazon password).
- Require PIN for Prime Video purchases and rentals.
X-Ray and Alexa integration
X-Ray can surface cast info, trivia, and (occasionally) content warnings that mention mature themes. Harmless, but worth knowing.
If Alexa is enabled on Fire TV, voice searches can surface content outside kid profile. Restrict Alexa on the kid’s account (see our Alexa guide).
Freevee / ads
Amazon’s ad-supported streams (Freevee, some Prime Video titles) show ads that may not match the content’s rating. Ad content is less filtered than show content — keep younger kids on ad-free services where possible.
Amazon Kids+ integration
If you have Amazon Kids+ (for Fire tablets), some Prime Video kids content is included. See our Amazon Fire guide.